The audiences you wish to influence and impress have a number of 'touch-points' where they witness your communications. Press advertising, banners outside the school for open days and event temporary signage during sporting events all play a part in a well formulated marketing mix.

With Cathedral School we developed all their external communications, creating a consistent theme while presenting each audience with a relevant hierarchy of communication in line with the occasion to achieve higher levels of impact, recall and action.

Each time their communications are seen, it adds another moment to embed the right message and build familiarity and recognition.