Kent College prep school needed both tactical and strategic communications in order to change people's perceptions of the school's academic record.

Our task was to bring other aspects of the ‘value equation’ to life, while modifying perceptions of the school's academic performance. Each advert used headlines that combined ‘academic success’ with ‘natural confidence’, so that the school's promise was clearly different to those of its local competitors, particularly local grammar schools.

And, as with all the communications, the advertising maintained a look and feel that is unique to the brand.