Elevation learning is taken from our commercial portfolio. We've included this example to this website as elevation, like many schools, is an organisation dedicated to bringing an individual's potential and talent to life.

They approached us to help modernise their brand. Part of this process included reinventing their identity, which had become tired and dated over time. Building on the insights defined in the creative brief we explored a variety of options, including the idea of transformation.

The outcome was a metamorphosis of their identity, in which we changed their dated butterfly icon from a monotone, static execution, to one of colour, movement and ambition. In line with the new brand icon we revised the brand identity's typeface, and in collaboration with CST, changed their name from a 'service descriptor' to a distinctive, benefit driven brand name.