Kent College Pembury had created their 'KC' identity five years before we started working with them. While it was clean and simple, it failed to communicate the emotional appeal of the school or the environment in which it was found.

The need to project authenticity was key, as was the need to project a warmer personality than its local competitors, all without neglecting their passion for academic excellence.

While this initial stage addressed the Prep school, we later extended the system to incorporate all the KCP schools and associated bodies