Facilitated by us, and conducted at your school, the session takes about 3 hours. Together with your key 'stakeholders', we explore how your target audiences perceive their choices in the market, what they want, and how your school can establish an ‘own-able’, relevant territory in the minds of those you wish to influence through your communications.

Frequently we work without primary research and use the wealth of hidden knowledge within the school to uncover the school’s strengths, its weaknesses, the communication issues the school needs to address, where it positions itself against its competitors, and the axis parents use to delineate one school from another as they ‘map’ the options in their mind.