The right image can add more power and emotional appeal than almost any other part of communications. Great photography makes the 'promise' real, demonstrating a visual narrative, providing the viewer with a vision to which parents aspire.

We tend to work with photographers with proven track records, frequently collaborating with Andrew Holt. Of course, all creativity needs direction. That's why we produce a detailed photographic brief before we begin each shoot. We detail all aspects of the images we want to capture before we begin, so that each image we capture is exactly right.

Subject, composition, lighting, style and message are visualised, placed in context and matched with the messages found in the copy.

Because we know what we want, we can create a higher standard of photography faster and more effectively. This means there is more time to capture spontaneous images should they be there.

We've included a number of examples for you to review without accompanying text, instead we'll let the images do the 'talking'.