Having helped CST change from ‘consultancy skills training’ to ‘elevation’ our next task was to create a cohesive visual system for all of their printed material including a company brochure, proposal templates, courses and all corporate stationery.

Building on the proposition all of the visuals used the idea of vivid colours and personal growth without exhausting the metaphor. Each piece consistently makes use of white space so that the right piece of communication is ‘hero’, whether that be the identity or a specific course. The interior layouts have been designed to be clean and easy to assimilate, providing a back-drop for startling double page spreads that engage the reader