Completed some 5 years ago, Kent College Pembury was one of the first examples of how a school should take a key brand asset (the curve of the crest we created for them) and develop this into a consistent visual element across all media. Not only did this create a framework for consistency, it meant that tactical elements of the mix contributed to awareness effectively.

From a distance, the KCP brand is now instantly recognizable, so that every time KCP appears in print, in adverts or in direct correspondence, the school becomes ever-more familiar.