We began, as always, with the creative brief. This helped direct and develop what we call a 'secondary visual language'. Building on the style of the identity, we added colour, images, shape and layout throughout the pages of the prospectus and extended this to all the school's printed stationery.

At each stage, we compared the creative output with the original brief, ensuring that everything we produced matched the message and promise of the school. The result is a truly holistic brand, where every piece of material belongs unmistakably to Kent College Pembury.